Web Design trends in 2022

Your website's performance and how your brand is viewed are both greatly influenced by how it looks. Aesthetics can convey a lot about your brand's personality and tone, whether it be more humorous, serious, or inspirational, in addition to giving it a contemporary edge by staying on-trend.

You must define your overall branding before making a choice about your brand aesthetic.

In order to find the kind of content, tone of voice, and aesthetic that best reflect your aims and target audience, you must first define your objectives and ideal audience.

Typography

In 2022, typography is expected to become much more distinctive.

Typography may even take center stage on the page rather than just serving as supporting text for your content. This can be done in a variety of ways, such as by altering pictures for a headline effect or adding typography to site hero photos.

Visuals

Want to make your website stand out from the competition?

Why not try some powerful images? Any visual design feature that attracts the eye and compels consumers to look at it again is said to have high impact. That doesn't have to include overcrowding the page or utilizing inappropriately bizarre imagery. The examples below will show you how impactful images can be subtle yet still powerful.

Split screen - Typically, a homepage or landing page using this structure is divided into two or more vertical sections. This design approach can be a fantastic method to increase visual interest on a page while adding additional material.

Animations - What draws the eye more than moving objects?

A whimsical touch can be added to your page by including animated components that demonstrate your offering or product in use. To see the motion aspects in action, visit the reference websites after seeing the screenshots we've provided below.

Illustrations

Stock images for websites are a thing of the past.

It's easy to understand why more and more brands are adopting personalized graphics today.

Using custom illustrations, you may showcase your product while expressing the individuality of your brand. Your audience will quickly know and associate these graphics with your business if you utilize the same or comparable bespoke illustrations across your website and social media.

Minimalistic approach

Don't worry if the more overt design aesthetics are inappropriate for your website or logo.

Another major trend in the upcoming months will be minimalism. The main goal of minimalism as an aesthetic is to use just the bare minimum of decorative and practical components.

Negative space and typography, like what we described previously, are frequently emphasized as the primary design elements. You may focus your marketing message without complication or diversion by using a simple strategy.

Red Fusion offers professional web design services which can separate your business from the competition. Call us today for free consultations and start working with us on your new website today!